It’s that time of year again. The Super Bowl is on its way with a champion to be crowned on the evening of February 3rd. However, if you aren’t a football fan, that’s perfectly fine, because the commercials can oftentimes be the most entertaining part of the experience.

While we hope that the Patriots won’t be blowing out the Rams by halftime, we are very much looking forward to what Toyota has in store for this year’s Super Bowl ad campaign. The manufacturer contracted the multidimensional and transcultural ad shop, Burrell with the creative aspects of the campaign while Saatchi & Saatchi is coordinating media and communications.

Last year, Toyota brought an emotional punch to the festivities with three separate ads, focusing on mobility and overcoming steep odds. One of the ads, titled Good Odds featured Paralympic gold medalist, Lauren Woolstencroft, who despite being born without fully developed legs, overcame the obstacles to be an Olympic champion.

It remains unclear how many ads Toyota plans to bring to the Big Game, but we won’t have to wait long to find out.

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